Professional Coaching: Principles and Practice - a review by inviteCHANGE
The book gives a clear direction to new coaches and the existing coaches who have failed in coaching business on how to be successful in the real world. The book integrates a coaching technique to practice developing expert tips, step-by-step exercises, and motivation plan to guide them in their coaching activities, with actual research regarding what works in enhancing individual as a couch.
The Business and Practice of Coaching
Building a thriving coaching business is a challenge. An estimated 30, coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise.
The Business and Practice of Coaching is somewhat of a hybrid of these two ideas. In this sense, no one needs a coach. Problem solving is for counselors and consultants. Their client has a specific issue and you assume the authority figure role that has all the answers. Neither of these approaches is inherently better than another. For people with serious mental illness, an authority figure role may be more appropriate than a coach.
Get your hard copy here or order the eBook here. During the past decade Sunny Stout-Rostron has moved to the forefront of thinkers, practitioners, teachers and contributors to the field of coaching. In her latest book, Leadership Coaching for Results: Cutting edge practices for coach and client , she provides as close as possible to offering the definitive guide for coaching people in a business environment. Leadership Coaching for Results: Cutting-edge practice for coach and client. She challenges coaches to be most aware of their own perspectives regarding leadership and to thus recognise that leadership, as everything else, is not value-free but instead imbued with multiple and often conflicting meanings. As is always the case with Sunny she paints an encompassing picture of her subject and in the process challenges every coach — and the client — to operate with conscious intent. The practice of coaching, as is the case with any specialised area of expertise, contains a wide range of required competencies that form the foundation of effective and ethical practice.
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