Public Relations Writing The Essentials of Style and Format Pdf Book
Public relations writing : the essentials of style and format
This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below! Taking a practical, action-oriented approach, the books in the series concentrate on the day-to-day issues of public relations practice and management rather than academic history. For PR practitioners, they provide useful refreshers and ensure that their knowledge and skills are kept up to date.
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In journalism, the beginning sentences of a news story are everything. Good leads answer as many of these questions as possible in a single sentence. When writing a lead, it helps to think about which of these facts is the most vital for readers to know. A good lead provides all the information the reader requires in just a few words. Ideally, a lead should be between 25 and 40 words.