Advertising and promotion george e belch pdf

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advertising and promotion george e belch pdf

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Published 25.12.2018

Ch 14: Introduction to Integrated Marketing Communications (IMC)

Title: Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch. Description: Eleventh edition.

Advertising, Promotion, and other aspects of Integrated Marketing Communications

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4 thoughts on “Advertising and Promotion: An Integrated Marketing Communications Pers – Books with Benefits

  1. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.

  2. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.

  3. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students.

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