Entrepreneurship and management concept notes ebook download pdfSave extra with 3 Offers. The book is structured into two modules - Management and Entrepreneurship. The first module covers management concepts, planning, organizing and staffing, directing and controlling with brevity and clarity. The second module covers concepts like entrepreneur, SSI, Institutional support, and preparation of project. The book is saturated with much needed text, well-illustrated diagrams, large number of case studies and review questions.
Introduction to Entrepreneurial Management - Entrepreneurship 101 2012/13
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This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts. By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management.
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